At the end of 21 years of legendary history, Apple announced that it would stop producing iPod touch
With the diversified functions of mobile phone products, apple is determined to stop producing the portable music player iPod touch.
On May 10, Apple announced that it would stop production of iPod touch. The last batch of iPod touch, the seventh generation product, will continue to be sold until the inventory is sold out. So far, the legend of iPod for 21 years will enter history, and its music player function has been integrated into other product lines such as iPhone and iPad.
“Music has always been a core part of apple. It brings music to hundreds of millions of users, just as the iPod not only affects the music industry – it also redefines how music is found, listened to and shared,” Greg joswiak, senior vice president of global marketing, said in a statement.
On October 23, 2001, Apple released its first iPod, which costs $399 and has a capacity of 5g. Apple’s slogan is “put up to 1000 CD quality songs into an ultra portable 6.5 oz design that can be put into a pocket”.
Its emergence has helped reshape the entertainment industry, opened the era of digital music, and shaped Apple’s business model of software and hardware integration.
After Apple released the iPod, in order to facilitate people to download digital music, it also established iTunes Music software. This was a controversial practice at that time, when the entertainment music industry was struggling with shared music. But Apple’s payment of music royalties is gradually accepted. Subsequently, after the launch of the iPhone, apple continued this hardware content integration model and established an app store.
IPod is also a very important product line to promote apple to try and explore more terminals from a simple personal computer company.
At that time, Apple was trying to restore its financial base after almost bankruptcy in previous years, and the iPod was highly expected. In fact, until the launch of the iPhone, iPod was the most critical product of apple, and successfully led the transition of apple in those years until Apple became a real mobile phone company.
Over the years, the iPod product line has been expanding. In addition to the classic iPod, it also includes iPod mini, iPod Nano and iPod shuffle. Apple stopped selling these iPods between 2014 and 2017.
However, the times are changing, and the simple music player iPod is finally defeated by the competition of iPhone and other products. When the era of iPhone and iPad comes, the function of iPod is gradually replaced by these new products, iPod gradually fades out of the historical stage, and the sales volume is shrinking.
The iPod touch product line announced to be discontinued this time has a similar appearance to the iPhone. It is called “iPhone without mobile phone function”. The first generation was launched in 2007 and has not been updated since the seventh generation was released in May 2019.
Apple said it would continue to sell the remaining iPod touch through its website, starting at 1599 yuan until inventory runs out, with 32GB, 128GB and 256gb models and six colors including silver, pink, blue and gold. At present, Apple’s official website in China shows that a number of iPod touches have been sold out.
However, we still can custom mobile phone accessories packaging bags.
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