Products are the largest self-media of an enterprise, that is, packaging is the largest self-media. Effective packaging design can greatly reduce the cost of brand marketing communication. On a dazzling array of shelves, attract consumers’ attention and impress consumers to buy. People rely on clothing, Buddha depends on gold clothing, stars also rely on packaging, a good packaging design can top100As a terminal promoter, a good packaging design is tailor-made, which needs to be rigorous in terms of shape, structure, material, process, color, and size ratio.Product packaging is the vanguard to meet the test of consumers. It must be able to comprehensively reflect the brand concept, product characteristics, and consumer psychology. It is one of the means of communication between products and consumption, and directly affects consumers’ purchasing decisions. Therefore, a good packaging design is very necessary.Designers of packaging should make their works popular, make packaging a good assistant and a wise consultant for commodities, and the expansion of consumer groups can bring better market benefits.The performance and characteristics of the product should be highlighted on the packaging to arouse consumers’ interest and increase their desire to buy.Taking into account both the material and psychological needs of consumers, the artistry and aesthetics are considered in the packaging design; while the personalized eye-catching design can enhance the added value of the product, it can exude a cultural and artistic atmosphere and have a certain social appeal.