As a kind of visual art, packaging design must express feelings with specific and complete images. Beef jerky is a favorite snack for everyone, and the serialization of beef jerky products is the core for enterprises to expand their brand influence. The packaging is sold as a series of beef jerky products”business card”, what do you think about the packaging design of beef jerky series products to increase sales and add value to the brand? ?The characteristics that the packaging design of beef jerky series products need to achieve 1.The integrity is outstanding to achieve a better display effectWhen the number of beef jerky products is relatively large, the color, size, shape, image, composition and other elements present a unified and overall appearance, and the products will be arranged and displayed in sales places such as business centers and supermarkets. At times, it appears integral and prominent, thus forming distinctive features. The various elements of the packaging design of beef jerky series products must be coordinated with each other and processed comprehensively, that is to say, while each element forms a unified aesthetic effect, it must also form a reference to other individuals. 2.meet aesthetic requirementsIn addition to attracting the attention of consumers, packaging design needs to meet the psychological needs of people’s aesthetic taste. The rationality of the serialization of packaging design is that it conforms to the composition principles of formal aesthetics and adapts to the aesthetic and psychological needs of consumers. This is an era of advocating individuality. If you want to win a big market for the products you sell, the key to the success or failure of the packaging design of beef jerky series products is to make customers have a sense of beauty and trust in the products they choose. 3.agree on styleThere are many packaging design styles, whether we like it or hate it, they all resonate with our rich emotions. Packaging designs with different styles together constitute an indispensable member of packaging design. Due to the different economic and cultural backgrounds of different regions and countries, the form and style of commodity packaging also have their own characteristics.Three elements reflected in the packaging design of beef jerky series products 1.packaging structureIn the serialized expression of beef jerky product packaging design, structural design is one of the serialized expressions. This structure is not a simple three-dimensional structure in the traditional sense, but a form designed according to different packaging materials, different packaging container molding methods and different packaging container requirements. 2.Packaging colorAmong the three elements of text, graphics and color, the visual impact of color is the soul of the packaging of beef jerky series products, mainly because color has a magical power, which can directly affect people’s emotions and arouse people’s emotional associations. resulting in a desire to buy. 3.Packaging MaterialsPackaging materials include natural materials and artificial materials, such as wood, paper, plastic, glass, woven, etc., but no matter what kind of material, it must meet the aesthetic requirements of the public. It is no exaggeration to say that the choice of packaging materials for beef jerky series products and whether they are used properly determine the fate of a product packaging design to a certain extent.The role of packaging design for beef jerky series productsThe packaging design is the coat of the beef jerky series products when they are sold. It not only has the function of protecting the product intact and avoiding the influence and damage of various factors, but also the visual information that customers can see directly when they choose and buy. When we enter every chain convenience store and department store, we can see a variety of product packaging designs displayed on the shelves to attract different target consumers.So far in the development of the packaging industry, how to use good packaging design to help sell products has long been one of the key tasks of corporate marketing. Taking the packaging design of beef jerky series products as an example, customers can have a certain grasp of the beef jerky products inside according to the surface color, pattern design, text information, etc. of the packaging, and this is also an excellent beef jerky series product. The design needs to be guaranteed, so that customers may choose the product as the first choice.After ensuring the basic functionality of packaging, packaging design plays a very important role in marketing and promotion. In fact, the packaging design of the packaging bag is inseparable from its production process. Generally, the first process in packaging production is packaging printing, that is to say, the design pattern is the beginning of packaging bag production.
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