Why does packaging affect the market?

Product packaging is the embodiment of the ability of product shelves to speak. Product packaging is never a work that is beautifully decorated and displayed on a computer, but a commodity that will be placed on the cluttered shelf of the sales terminal with many similar competing products. How to make your product stand out from many competitors on the shelf? How to capture the first sight of consumers? How to drive purchases through product packaging? It must be the first question that every corporate marketer, packaging designer and packaging manufacturer should think about before starting their work.

Maybe you will ask: Why is packaging so important to enterprises?

Therefore, first of all, I have to give a correct definition of commercial packaging here: “All products that enter the field of sales and circulation and have commercial value in the form of external packaging can be called the packaging of commodities.” Packaging is to complete the process from product to commodity. An important conversion tool, only a packaged product can be called a commodity. Packaging is the most important conversion tool for converting products into commodities, and it is also the primary work of marketing for enterprises.

The packaging is the first advertisement of the product

Protecting products, facilitating storage and transportation, and promoting sales are the three key cores of commodity packaging. But the most important point is to promote sales.

Although packaging is not all the driving force for marketing, packaging must be the first impression of a product for consumers. The packaging of a product is the core focus of an enterprise’s marketing strategy and a key to product innovation.

Through research, it is found that 30% of consumers buy products based on product packaging; 60% of consumers are willing to try new products because of attractive packaging; 80% of FMCG impulse purchases are also driven by The channel side is obtained through packaging.

The packaging of a product is the first advertisement for a product to communicate with consumers. It is the focus of corporate marketing tactics. When the company does not have much money to do marketing, packaging has become the only means of communicating with consumers at the sales terminal. Therefore, packaging is also the communication language of product shelves. Research shows that packaging is more able to drive consumers to buy products than TVC.

In the era of Internet marketing, based on network sharing and mutual communication, commodity packaging can also create a lot of topics to communicate with target consumers. Especially for young consumers: many young people between the ages of 18 and 30 will buy good products because of the appearance of the packaging, and they will also share the products they think are not good through social media, and they will also share good-looking product packaging.