Great packaging design helps you raise brand awareness and lets you stand out from the crowd so you can attract new and retain existing customers

But the most effective coffee packaging achieves much more than just attracting customers. It should protect your coffee on its journey from the roasting warehouse to your customer’s hand and keep the beans fresh and in good quality as long as possible

And when these are achieved, then good coffee packaging does its ultimate job: it successfully gives customers a product they love and can rely on. On top of that, you’ll want to achieve these goals in a sustainable and attractive, yet informative way. No pressure!

So let’s have a look at the important considerations and elements in a great coffee packaging design.